Beauty
Non-toxic Beauty Has Arrived
Beautycounter Mission: To get safer products into the hands of everyone
I have been following Beautycounter for a few years now. The company’s mission and full transparency about every ingredient that goes into their products (and those that don’t!), really resonate with me and my own efforts to remove harmful chemicals from my family’s life.
There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry. The European Union has banned or restricted the use of more than 1,300 ingredients in beauty products, the U.S. has only banned 11. That means most of the beauty products American women use contain ingredients that may cause harm or are not fully determined to be safe. 1938 was the year the government last passed a Federal Law regulating the cosmetics industry. How is this OK?
I freely admit that the last area of my home life to undergo scrutiny is my cosmetics bag–I don’t wear makeup often, and when I do, it’s only a few items–no big deal, right? Beautycounter has shifted my perspective; I’ve overhauled my cosmetic bag, and I’m never looking back.
Beautycounter’s rigorous ingredient selection process and “The Never List,” a compilation of 1,500 ingredients that the brand will never use when making it’s products, offer consumers an unprecedented level of confidence in the safety of the products they are using on their body’s largest organ.
The recent addition of mascara to their product lineup, coupled with their consumer education, non-profit and political efforts positions them to revolutionize the beauty industry. I, for one, think it’s about time. What do you think?
